early-adopter

Jay Van Buren

106 Green Street

Ground Floor

Brooklyn NY 11222

718-349-8668

earlyadopter@mindspring.com

ESTIMATE / PROPOSED SCHEDULE

The site for baileygallery.com will be an extension in the web of the gallery’s personality in the real world. It’s style will be refined, ellegent, and warm, but also fun, creative and interesting and unique among gallery websites in chealsea. It will be a central part of the gallery’s identity and marketing strategy, getting people excited about the gallery and the work being shown there and driving traffic to the physical gallery. The Gallery will show contemporary work by emerging artists with a focus on work that is visually refined and sophisticated and warm, rather than ironic, slick, or cynical, The gallery will also secondary market work and the site will have information about this work as well and this grounding in history will be another important aspect of the gallery’s personality.

The web site will be coded according to current best practices- using CSS for style and a combination of table-and CSS layout. The site will be coded primarily for ie 5 and above and navigator 6 and above . People with 4.0 browsers (this represents a very small percentage of web users and getting smaller all the time) will be able to read the information in the site but will not be able to see the complete layout.

5 pagetypes?

Home, Exhibition page, Indiviual artist page, Artwork page, Archive / index page, Informational page

-DATE

WORK – >>>feedback

HOURS

12/20

>>FINAL LOGO recieved

 

12/26

3 initial static rough mock-ups of home page

18

01/12

>>>>Feedback on rough mockups-

 

01/16

thursday

Final version of home page mock-up design direction established

12

01/17

>>>>approval of final static home page mockup

 

01/24

1st round rough static mock-ups of all page types (approx 5 pagetypes) -rough CSS for style for all text

15

01/25

>>>>Feedback on rough mockups all pagetypes-

 

01/31

Final static mock-ups of all page types

10

02/01

>>>>approval of final static mockupd all pagetypes

 

02/08

Rough templates in HTML 6 hours for first page, 2 h each other 4

14

08/15

Beta -- ALL HTML Templates finished- and checked in all browsers

10

08/16

>>>FINAL APROVAL OF BETA -- delivery of all content-- photos, slides or scans of all art work, artist info, exhibiton info. Content for all pages,

08/16-02/25

Populate site--approx. 10 artists 150 artwork pages 1 exhibition page-- 150 artworks x 5 min per artwork- 10 hours-- This part will be billed Hourly and will vary depending on how the content comes to me but lets assume:

10h could be more could be less

10

02/25

tuesday

Site live

89h

total